Reducing AKI and creating a world first for the NHS

Think Kidneys won a Health Business Award last November. The UK Renal Registry, who orchestrated the campaign, explain the success of the campaign

In past economic slowdowns, marketing budgets have been the first in line to be reduced, as finance directors see advertising spend as discretionary. This knee jerk reaction isn't always well informed.

Event Diary

The Health Business Awards, now entering their ninth year, have established a reputation for showcasing the success stories in the UK health sector.