Reducing AKI and creating a world first for the NHS

Think Kidneys won a Health Business Award last November. The UK Renal Registry, who orchestrated the campaign, explain the success of the campaign

In past economic slowdowns, marketing budgets have been the first in line to be reduced, as finance directors see advertising spend as discretionary. This knee jerk reaction isn't always well informed.

Event Diary

Global Healthcare Experts announced as Grand Jury for Aster Guardians Global Nursing Award 2023 to be held in London