The government has launched the Made With Care 2023 campaign to expand the social care workforce.

Those looking to make a genuine difference to people's lives are being encouraged to join the adult social care workforce.

This is the third year of the Made With Care campaign, in which advertising promotes the wide-range of opportunities available to people to build a career in adult social care.

The campaign will run across video on-demand platforms, radio and digital audio channels and social media.

After last year's campaign more than 244,000 candidates searched for a social care job on the  www.adultsocialcare.co.uk. website.

Minister for Care Helen Whately said: "Our care system depends on dedicated care workers who make a difference to the lives of so many people in need of support. This campaign helps build that vital workforce.

"I encourage anyone considering the next step in their career, whether just starting out or thinking of their next move, to go online and explore the wide range of opportunities in the care sector."

Beverley Tarka, president of the Association of Directors of Adult Social Services said: "There aren’t many jobs where you can really make a difference to people’s lives, but social care gives you the opportunity to do that every day.  From helping people to live independently, to taking part in their communities and doing the things that help them to enjoy life whatever challenges they might face.

"I’ve worked in adult social care for more than 30 years and everyday it feels a real privilege to have such a positive impact for people in my community.  There are currently 152,000 opportunities to improve people’s lives, and I hope this campaign will encourage people to think again about a job in social care."