Healthcare awareness campaign launched in Scotland

A campaign has been launched in Scotland informing people of the best place to go for healthcare over winter.

The Right Care Right Place campaign has been launched earlier than usual this year in an attempt to reduce pressure on the NHS and social care in anticipation of a busy winter.

The campaign will include targeted advertising on television, radio and online and informs people how to access the most appropriate care for their physical or mental health needs.

People are advised to use self-help guides on the NHS inform website, visit their local pharmacy for advice, telephone NHS 24 on 111, or contact their general practice surgery. Accident & Emergency departments should be used only for genuine emergencies.  

Health Secretary Michael Matheson said: “Since early spring we have been working closely with colleagues across the NHS and social care to make sure that every possible mitigation is in place ahead of winter. Our Winter Plan will be published later this month.

“Public information and awareness is a key part of our plan, and that’s why we are starting our awareness campaign earlier than in previous years.

“Through this campaign we want to make sure the public know exactly how to access services when they need them. This will help everyone to get the right care, in the right place as quickly as possible. Crucially, it will also help to alleviate pressures on the rest of the system. People can also help by making sure they get their Covid and flu vaccinations if eligible.”